Content SEO vs technical SEO. Who Wins?

Apr 25, 2023

This a sneaky little article for you today on Content SEO vs Technical SEO. Once the doors to SEO are open, and you start to see how many different facets there are to SEO, you're bound to have questions about how each area of SEO work and how they're different.

And one of the questions I get asked a lot is how Content SEO is different from Technical SEO.

So I thought I'd give you a quick overview of both to help you understand what each one does to improve the visibility of your business.

Content SEO

What is Content SEO?

So, the clue is in the name as far as what content SEO is all about. Yes, it's all to do with the content on your website: your blog posts and the written content on your pages.

Content SEO is focused on optimising your content so that it shows up better in the search results for specific keywords you've strategically placed on your pages and your blogs.

Ultimately, your goal as far as Content SEO goes is to create high-quality content that answers the questions your target audience is asking. Your content provides valuable answers to their questions, and in the process, you attract more visitors to your website, improve your website's ranking and have more traffic to convert into leads.

What does Content SEO involve?

Keyword Research

Keyword research is the process of finding the right keywords to target in your content. This involves identifying the keywords your target audience uses to find information related to your niche. Once you have a list of keywords, you can use them to optimise your content.

On-Page Optimisation

On-page optimisation refers to the elements on your website that can be optimised for search engines. This includes your content, meta tags, and URL structure. On-page optimisation helps search engines understand what your content is about and can improve your rankings.

Content Creation

Content creation is the process of creating high-quality content that provides value to your target audience. This can include blog posts, articles, videos, and other types of content. By creating valuable content, you can attract more visitors to your website and improve your search engine rankings.

Technical SEO

So now you've got your head around content SEO, let's turn to Technical SEO.

While content SEO focuses on your website's content, technical SEO focuses on the technical elements that affect your website's performance. Technical SEO is all about making sure your website is optimised for search engines from a technical perspective.

What does Technical SEO involve?

Site Speed

Site speed is one of the most important technical SEO factors. A slow-loading website can negatively impact your search engine rankings and user experience. You can optimise your images, use a content delivery network (CDN), and minify your CSS and JavaScript files to improve your site speed.


Mobile-friendliness is another important technical SEO factor. With more and more people using mobile devices to access the internet, your website must be optimised for mobile users. This includes using a responsive design, optimising your images, and ensuring your website is easy to navigate on a mobile device.

Site Architecture

Site architecture refers to the way your website is structured. A well-structured website makes it easier for search engines to crawl and index your content. This includes using a clear URL structure, creating a sitemap, and using internal linking to help users navigate your website.

For a deeper dive into Technical SEO and how it all works, have a read of this article.

And The Winner Is? Content SEO vs. Technical SEO.

So, which is more important – content SEO or technical SEO? The truth is, both are important.

Content SEO helps you create valuable content that attracts visitors to your website and improves your search engine rankings. 

Technical SEO ensures that your website is optimised for search engines from a technical perspective, which can improve your rankings and user experience.

Content SEO and technical SEO work together to improve your website's visibility in search engine results pages (SERPs). 

Without valuable content, your website won't attract visitors. 

Without technical optimisation, your website may not rank as high in search engine results pages (SERPs) as it could.

So, Content SEO and technical SEO are both essential for improving your website's visibility in search engine results pages (SERPs). 

By creating valuable content and optimising your website from a technical perspective, you can attract more visitors to your website and improve your search engine rankings.

Next week I'll be talking about how you can get started with content SEO, so keep a look out!

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