5 Types of Content Writing You Really Need To Use To Attract Perfect Clients.Feb 19, 2022
I need to break this to you, but not all content is created equal!
Some types of content writing are absolutely worth putting your blood, sweat and tears into, while others, well, you might want to put them to one side.
You see, you need to create content your ideal clients actually want to see, content that will help them, interest them, and get read or listened to in ways that work for them.
So, today I’m going to talk you through the best types of content writing you need to use, and where to put the content you create.
Then you can stop wasting precious time creating posts that get you crickets and start writing the stuff that has your dream clients unable to resist your siren call…
Good, let’s jump in.
Content Type 1. Video and live streaming
You’re going to need to get your big girl pants on and get in front of your camera. These days, your dream clients want to see you and hear you so they can get to know, trust and love you.
There’s no denying it; they REALLY want more than words; look at these stats….
- People watch over 2 billion videos a day on Twitter.
- Video accounts for an estimated 82% of consumer internet traffic in 2021.
- There are 8 billion daily video views on Facebook on average.
- Over half of online users – 55% – watch videos every day.
- Social videos generate 1200% more shares than text and images combined.
Video and Live streaming Ideas
Videos of customer testimonials are great, as are short tutorials and demos of your products and services.
Pop them on YouTube and Instagram, start playing with Instastories, Facebook, and Linkedin Lives (if you can), and watch your engagement skyrocket.
No excuses, you don’t need any expensive kit. Get your phone, maybe a ring light if you’re feeling fancy, and get filming!
Content Type 2. Webinars and online courses
These days, your people are looking for more of you. They want to know how you can help them in detail, and they want to learn about it online.
Webinars and courses are GREAT for engagement and community building, as well as your rankings - so get teaching!
Webinars are REALLY easy to create. Just put a simple Powerpoint together; there are loads of free but still stylish templates on Canva, then record yourself talking over the slides using software like Loom, Screenflow, Screen-O-Matic or good old Camtasia.
Courses are the same.
Create a presentation, use the same software to record you teaching what your people want to learn, and then ping it up on a course platform like Udemy, Teachable or Kajabi.
Webinar and Online Course Ideas
Think about offering your webinar for free or discounted to create goodwill, or maybe use it as your lead magnet.
Teach your peeps something they can do to make their lives better - how to bake banana bread (uggghhh, so 2020!), design a healthy home office, teach your kids to cook nutritious meals, how to cut your hair, how to add alt text to your blog images…
What’s your thing? Teach a bit of it! Your audience will love you for it.
Content Type 3. Longer blog posts
OK, so you’ve shown your face online, and your dream clients are noticing you. Great news. Now, it’s time to focus on what you’re writing.
Even though video is massively important these days, your blog still matters. Your dream clients want to read even more from you.
I know it sounds counter-intuitive, aren’t we all supposed to have the attention span of a gnat these days? Why do you need to be writing MORE?
Well, it’s more that they want lots of good quality stuff. Your people want information and lots of it, but it has to be valuable, helpful, and precisely what they’re looking for.
If you can write a really good blog that genuinely delivers amazing value and solves their problem, you’ll put yourself massively ahead of the game, quite literally.
Google LOVES a good blog and will reward you with better rankings, so you’ll be found by more of your perfect people.
Back to the stats…according to Hubspot (content gods), the ideal longer blog post length should be 2,100-2,400 words.
But if that sounds a bit overwhelming, other well-respected outfits have undertaken research that shows you CAN get away with slightly shorter posts…
- Yoast says your blog should be over 1000 words.
- Search Engine Journal says you should write 1900 words.
- After analysing 11.8 million blog posts, Backlinko came up with 1447 words.
Longer Post Ideas
Create a Pillar Post or Ultimate Guide for your core products or services. They should be at least 2000 words long and offer masses of value to your dream clients.
The great thing is you can repurpose them into lots of shorter posts, so this will be time well invested for you and your community.
Remember, not ALL your blog posts need to be 2000 words+ But make sure you err on the wordy side when you’re writing, as long as you keep it value-packed.
No fluff, please!
Content Type 4. Infographics
Your audience will LOVE an infographic. And they are so much fun to create. Again, Canva’s got your back here.
Infographics are the perfect blend of images and words, and they’re great to put in your blog, on your social media feeds to increase engagement.
- Articles with infographics got 178% more links than standard articles.
- Articles featuring infographics received 72% more views than normal articles.
- Infographics receive 3x more shares than any other type of content on social media.
- Infographics are 30x more likely to be read from top to bottom than blog posts or articles.
- People following directions with text and illustrations do 323% better than people following directions without illustrations.
Convinced? Thought so. Time to get infographicking!
Things you can teach in step-by-step terms are great for infographics.
How can you help your dream clients do that thing you do? Help them follow the steps in an infographic, and you’re off to the races!
Content Type 5. User-Generated Content
You’re forgiven for thinking I’m getting a bit nerdy on you, I’m sorry, but this is really important. Your community NEEDS some User Generated Content (UGC), and it’s not really techy at all.
Basically, UGC is any kind of content that's created by the users of a product or a service. It’s not paid for, and it skyrockets your authenticity and trust factor. Meaning your dream clients will be much more likely to engage with you for free!.
Look, who are you most likely to trust when you’re deciding to buy something?
Are you really going to listen to a brand’s silky smooth marketing patter, or is it more likely that you’ll take on board what that woman who looks just like you is saying on their website and who’s now living the exact life you want because she used their product?
That woman, of course.
So you need to get “that woman” to create content for you. It’s super easy, I promise.
Insta is best for UGC, and it’s straightforward. Ask your clients or friends and family to take pictures or record super short videos of themselves using your products or talking about your services and post them on Instagram.
You could show them cooking one of the meals from your ebook, doing your yoga programme, using your body oils, creating a mood board.
Anything, just get asking.
It won’t hurt, I promise!
What kind of Content Writing are you Going to Try First?
So there you have it, the 5 best types of content writing you need to try if you want to attract your perfect clients.
It’s good to have something different to create instead of another blog post, isn’t it?
And your peeps will love you for it.
Have some fun, enjoy yourself and share what you’ve created in the comments!
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