In our kickoff meeting, we'll establish your goals and agree on the scope and timelines for your project. 

Once I understand your business goals and your target audience, I'll undertake in-depth Keyword Research, for you so you can be confident you're using the right words on your website to help your target audience find your business online.

If you've done any keyword research before, you'll know it can be tricky and time-consuming to find the right keywords for your business. So let me do it for you instead!

I will... 

• Brainstorm a long list of topics and key phrases that are perfectly aligned to your business.
• Quantify your long list by collecting each phrase's volume and competition data.
• Evaluate which keywords apply to your business by examining the data and considering the impact they might have.
• Map your keywords to your core website pages.

At this point, I'll also get you set up on Google Analytics and Google Search Console, to open up super helpful communication channels with Google.

Step 1 Deliverables

Your SEO Foundations project include:

• 60-minute kickoff meeting
• SEO Basics tutorial 
• Comprehensive Keyword Research, including mapping to core website pages
• Google Analytics and Google Console Set-Up

In the next step of your project, I’ll focus my attention on your technical SEO. My goal here is to ensure that the search engines have a seamless experience when crawling and indexing your website.

To do this, I will:

Locate and Evaluate Your Robots.txt file - This file is super powerful because it provides the search engines with recommendations on crawling and indexing your website. If any edits are required, I’ll make sure they’re actioned. 

Create an XML Site Map - An XML sitemap is a list of the pages on your website you would like search engines to crawl and index. Basically, your XML sitemap says, “search engine crawlers, please go here.” I’ll make sure your sitemap gives the bots the right directions, and I’ll also submit it to Google Search Console.

Evaluate Your Website’s Page Experience - Page experience is an increasingly important component of Google’s algorithm, and I’ll assess how well your website performs against five primary signals including site security, mobile usability, HTTPS, core web vitals and intrusive interstitials.

If these terms mean NOTHING to you, don't worry! I've got your back.

Step 2 Deliverables

Your SEO Foundations project include:

• Evaluating your Robots.txt file
• Creating your XML site map and submitting it to Google
• Evaluating your Website Page Experience against five primary signals

Content is the backbone of your SEO strategy, as it’s how you share your expertise online. And it’s your expertise that Google values and rewards with website traffic, so we need to make sure your content is best-in-class!

To do that, I need to make sure you stand out from your competition by auditing your content to ensure it’s high quality, keyword friendly, useful and user-friendly. 

Once I’ve done that, I’ll create a strategic content calendar for your website that is easy to execute and impactful. 

Here are the steps I’ll take in this part of your SEO Foundations project.

• Page Evaluation and Planning - I’ll audit your existing core website pages to look for opportunities for improvement, and I will brainstorm ideas for new pages on your website. 
• Blog Evaluation and Planning - I’ll evaluate your best-performing blog posts and, based on your keyword research, provide you with a list of new blog posts to write and old posts to revise.
• Create a Production Plan and Strategic Content Calendar - I’ll provide you with an extensive list of pages and posts to create or update with strategically aligned keywords and production dates and steps.

Step 3 Deliverables

Your SEO Foundations project include:

• A comprehensive evaluation of your core website pages
• A thorough assessment of your blog
• Additional page planning
• A strategic, keyword-optimised 12-month content calendar showing you when to write your blogs on what subject

On-site or on-page SEO is how we get all the elements on your website's pages working together to help you rank higher and get more traffic from the search engines.

The thing is, it's a fiddly and time-consuming job unless you've got a team behind you to help out.

But I'm here for you, and I'll make sure your on-site SEO is absolutely top-notch by doing two critical things for you...

• Identify your most important website pages and create keyword-optimised title tags and meta descriptions for each.
• On each of these pages, seed your keywords strategically in places like your page title tags, meta descriptions, URLs, H1 and H2 headings, paragraph copy, image alt text, file names and more.

Step 4 Deliverables

Your SEO Foundations project include:

• Unique fully optimised title tags and meta descriptions for each important page of your website 
• Optimised Alt text for each image on each of your most important pages.
• Title tags, Meta descriptions, URL (if appropriate), Headings, Paragraph Copy, Alt Text, Image File names and subheadings for your most essential pages optimised for the search engines with your primary and secondary keywords.

Off-site SEO, which you might also see called "off-page" SEO, is all about the actions you take away from your own website to improve your search engine rankings. 

Here are the things I'll do to get your Off-Site SEO up to scratch.

1. Google My Business - If your business has a physical location or serves a specific local area, then it’s time to boost your local search presence by making it easy for Google to provide accurate and helpful information about your business by creating your Google Maps listing. 

2. Assess Your Website Authority - Google looks for third-party signals to validate your expertise and uses links on other people's websites, sending their visitors to yours, as a measure of your authority. To increase your authority, you need to acquire more external links, which you do through link building and to help you with this I will...

• Benchmark your website’s authority - evaluate your website’s authority against your competition.
• Evaluate your current ranking position by establishing your domain authority score.

3. Uncover your best Link Building Strategy - A good link-building strategy will increase your website’s authority and get Google to drive more quality traffic to your website. I'll carefully analyse your business, and, with your domain ranking in mind, I’ll recommend the most effective link-building strategy for you and create an ongoing link-building action plan.

Step 5 Deliverables

Your SEO Foundations project include:

• Google My Business Set Up (if relevant)
• Website Authority Assessment
• Recommendation of the best link-building strategy for your business
• An ongoing link-building action plan

Finally! It's time to see some results. While the scale and timing of your results depend on the competitiveness of your industry space and where you started your SEO journey, you should begin to see some initial improvements in your website’s performance in the search engines in the first month or so after your SEO Foundations Project comes to a close.

For some sites, initial success may be as simple as improved rankings for your brand keywords. Others may notice improved visibility for non-brand keywords, which will quickly fuel substantial organic growth.

To help you track your SEO efforts, every month, you’ll receive an SEO progress report delivered straight to your inbox showing your user engagement metrics, organic search and keyword performance metrics.

At this point, if you wish to ensure that your site continues to gain traction in the search results over the months and years to come, I recommend you review my ongoing monthly SEO Packages.

Step 6 Deliverables

Your SEO Foundations project include:

• ABC
• ABC
• ABC
• ABC